A look into the product launches, lifecycle revamps, and automation programs I have led—combining positioning, revenue ops, and cross-functional execution.
Conceived, named, and launched a cannabis brand during a job interview — growing it from zero to over $1M in retail revenue and two Emerald Cup wins in under 6 months.
Renamed "El Paletero" to "Paletas" — one word that unlocked the entire brand
Built identity, retail toolkit, and pop-up activation program from scratch
First dispensary door in under 6 months; brand story adopted verbatim by buyers
$1M+
Retail Revenue
<6mo
Time to Market
2×
Emerald Cup
Built a high-performance NFL data platform from scratch, managing 528K+ records across 12 tables with AI-powered insights and sub-200ms response times.
Designed 12-table database schema managing 1.25GB of NFL data
Achieved 87% cache hit rate with 20x speed improvement
Built automated data pipeline with 98.7% sync success rate
528K+
Data Records
47ms
Avg Response
87%
Cache Hit Rate
Positioned an AI analytics startup and orchestrated a multi-channel launch that drove 300% user growth and $2.5M ARR in six months.
Defined ROI-centric positioning for mid-market buyers
Launched coordinated product, lifecycle, and sales motions
Built attribution and feedback loops to scale the playbook
+300%
User Growth
$2.5M
ARR in 6 Months
85%
Trial → Paid
Reversed declining conversion with an automation-led lifecycle system that lifted revenue 180% and retention 65% for a DTC portfolio.
Segmented lifecycle and triggered dynamic product flows
Introduced experimentation muscle across key journeys
Tied retention programs directly to revenue reporting
+180%
Revenue Lift
+65%
Retention
40%
CAC Reduction
Eliminated 70% of manual work for a B2B marketing team by unifying CRM, automation, and AI-powered lead scoring.
Mapped every workflow and prioritized automation ROI
Built intelligent lead scoring and nurture programs
Enabled real-time reporting and optimization loops
-70%
Manual Work
+40%
Lead Quality
+85%
Response Time
Reimagined onboarding and success for a SaaS platform, cutting churn 45% while boosting satisfaction and retention.
Unified product, marketing, and success around shared journey data
Launched segmented onboarding and proactive playbooks
Instrumented health scoring to surface expansion signals
-45%
Churn
+35%
Satisfaction
+60%
Retention
I partner with teams to design go-to-market launches, automate revenue engines, and build the analytics muscle to sustain them.